Genesis Foundation Awarded as CSR Implementation Partner in Leadership

The CSR Health Impact Award recognises and applauds organizations which have implemented health-focused CSR ventures to impact lives Under Project 'Little Hearts' with WPP India CSR Foundation, Genesis Foundation has facilitated treatment for 355 children suffering from Congenital Heart Disorder

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GURGAON, India, July 6, 2019 – Genesis Foundation has won the CSR Implementation Partner award in the leadership category at the third edition of CSR Health Impact Awards. The CSR Health Impact Awards – an initiative of IHW Council – is constituted to inspire organizations to drive a nationwide CSR-based health movement.

The ceremony held on June 27, 2019 at Hyatt Regency, Delhi was graced by healthcare practitioners, industry service providers, innovators, corporate professionals, and many other stakeholders, all coming together to celebrate outstanding efforts that the corporate world has made towards the nation’s well-being across the last financial year, through their investments in Corporate Social Responsibility (CSR).

The Jury members for the awards included Mr. A. K. Rath, Former joint secretary, Department of Public Enterprises, Miss. Viswanathan Shanta, Chairman, Adyar Cancer Institute, Randeep Guleria, Director, AIIMS and many more prestigious names from healthcare fraternity.

Genesis Foundation has been awarded as CSR Implementation Partner for its association with WPP India CSR Foundation for ‘Project Little Hearts’. Initiated in November 2015, 350 children suffering from CHD have been supported with life-saving medical intervention under the project. With the belief that life precedes everything, WPPICF and GF have collaborated to save lives as a part of the rehabilitation of children to lead normal lives.

Commenting on the win, Jyoti Sagar, Founder, and Trustee, Genesis Foundation, said, “We are truly humbled with this accreditation. CHD alone accounts for about 10% of present infant mortality in India, which makes CHD a serious life-threatening ailment. It is, therefore, our constant endeavor to facilitate treatment for underprivileged children to ensure that no child loses his/her life because of a lack of funds. We are thankful to WPP India CSR Foundation for choosing us as their CSR partner. Together we aspire to save many more lives in the coming year.”

Sharing her thoughts on the new milestone, Rama Iyer, Director-General, WPP India CSR Foundation, said, “We at WPP India CSR Foundation see Genesis Foundation as our natural partners to ensure the reduction of dropouts among children in schools due to critical heart illnesses. We are humbled that our collaboration has helped open doors for new beginnings and wish Genesis Foundation continued success in the lives of children, whose smiles and resilience inspire us everyday.”

On average, 8 out of every 1000 live births are CHD cases. Given almost 25 million children born in India annually, the incidence is 250,000 cases. 30% of these cases require immediate surgical intervention, failing which the child will most probably die. Lack of awareness, absence of early diagnosis (screening process), and deficiency of pediatric cardiology specialty are key failures in tackling CHD. GF is one of the few NGOs working in this much-neglected space and has partnered with 25 hospitals across India to identify these children through screening camps and facilitate their treatment after that.

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